Speaking Is About More Than Speaking
PR professionals work hard to get their clients onto agendas as speakers or panelists at all sorts of industry events, and open calls for presentations for meetings are often bombarded with proposals (some that fit the needs of the conference organizers, others that are just fishing expeditions). But is calling yourself a speaker and submitting proposals enough?
Speaking in public is a great way to promote your business, your cause or yourself. But just because someone is smart or has done something cool, it does not mean they belong on the stage. Presenting a blah presentation (or worse… being awful )can bring no results or even harm a reputation.
Presenting Can’t Be Faked
There is often an argument about content vs. style when selecting speakers. However, there is no reason this should be debated. I am not advocating for “fluffy” speakers who are good performers but have nothing to add to the audience. I am stating that it is not too much to want both style and content.
It is an honor to be asked to speak, and those who can cultivate an experience that advances all aspects of the meeting will be asked to speak again, and again, and again.